WORK: Designed while employed at Honey Design Marketing & Communications (Arcane) ROLE: Senior Graphic Designer, Creative Director. SCOPE: Logo design, web design, packaging design
Everspring Farms grows and packages a line of sprouted grain products, meeting the consumer demand for functional foods that are easy to incorporate into meals. The innovative product line was featured on the Ontario Fresh website. The new package design to allow for future product extensions as well as the flexibility of either a transparent window or a printed image of the product, depending on whether the product is light sensitive. At first glance, it is impossible to tell what is the photography and what is the real product, making for visual consistency. Colour coding makes for easy identification and great shelf presence. We converted their website to add an e-commerce functionality to meet the demand.
“HONEY always works to deliver a solution that is as beautiful as it is practical. Interest in these products has been phenomenal and response to the e-commerce is growing in leaps and bounds.”
Dianne Donaldson, Everspring Farms