Big Rock Brewing
WORK: Designed while employed at Arcane Digital.
ROLE: Associate Creative Director. SCOPE: Brand design, packaging design
Refreshing a loved beer brand wasn't a light task. As Amanda wasn't involved in the production of the entire line - she did lay the ground work. Big Rock wanted to break into the Ontario and Canadian Market. A facelift was needed up the game. Amanda provided the high level brand design including logo design, fonts, colours, and illustration direction.