Bethanys Hope Foundation
WORK: Designed while employed at Honey Design and Communications (now Arcane). ROLE: Senior Graphic Designer, Associate Creative Director. SCOPE: Signage, complete brand look, trade show materials, vehicle branding
For over 23 years, Dave and Lindey McIntyre have worked tirelessly to find a cure for the disease that took their Bethany. Together, they founded Bethanys Hope Foundation in 1996 shortly after their little girl was diagnosed. They refused to believe there was no hope for the disease that strikes 1 in 7,000 newborns. They took action and have never given up. Today, their passion has led to the development of a curative treatment that will change the way people like Dave and Lindey deal with the devastation of MLD. Now, there is a even more hope.
Bethany’s struggle may have ended, however her legacy of hope endures and continues to inspire a community to find the answers to eliminate this wretched disease known as Metachromatic Leukodystrophy (MLD). The MLD Clinical Trials, when approved, will take place in London, Ontario at the Children’s Hospital at London Health Sciences Centre with patients from all over the globe. BethanysHope has launched the “Be on the Team for 2018” campaign, and we are counting on the generous support from ‘Team Members’ all over the world to find a cure for MLD once and for all.