130 King Street
WORK: Cineplex Digital Media ROLE: Creative Director, Graphic Designer SCOPE: Menu board design, video and motion graphic creative direction, environmental digital content, illustration and print design.
In addition to designing optimized menu boards for Canada and the UK for Tim Hortons, Amanda was asked to help create a new dining experience. Using location demographics and store design, Amanda designed a new optimized menu board layout including; print menus, packaging, illustration, motion design and 3D animation.
On top of the massive amount of press this new store got, it’s still a pinnacle of the Tim Hortons brand for creative execution. The team trusted Amanda to push the brand further to speak to a new demographic of coffee lovers.
This store design execution (paired with their signature sweets) created a whole new set of stores that attract the traditional Starbucks customer, creating a new growth opportunity for Tims. This expanded their tradition market to offer new signature drinks and food not offered at the national level.
People were finding new love with the brand and are connecting with it in a way they hadn’t before.
2020 • GOLD
TIM HORTONS, INNOVATION CAFE
The work Amanda presented allowed us to differentiate a new menu and service model for our Innovation Café @130King Street. We continue to leverage this work as a baseline to develop additional restaurant concepts and illustrate the capabilities of our brand to focus on very specific guest needs. Amanda approached this challenge from angles that were well beyond our own lens and provided solutions that both answered our business and brand objectives. Amanda followed this project from start to finish and explored various routes in order to show us how to arrive at what became our final solution. We are very satisfied with both the digital platforms and printed assets being used today. The coffee education video is one of our new favourite assets. The printed menus are also very well received by our guests. Thank you Amanda. Your professionalism and partnership is a valuable part of the Tim Hortons family.
Brian Noviski, Head of Global Architecture & Design